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You should choose Magento for your eCommerce platform: We tell you why

You should choose Magento for your eCommerce platform: We tell you why

By daniele

Recently, Business News Daily stated that Magento is the best e-commerce software for companies and fast-growing online businesses, and well, because today’s e-commerce is so fast-paced and ever-changing that it only allows the nimble to thrive, companies must be able to catch up. 

And this is where Magento comes in. In fact, a quarter of all e-commerce sites worldwide are built on the Magento platform, which isn’t surprising as this e-commerce software platform is the most flexible and full-featured available on the market and works for almost every type of business.

But if you’re still not convinced of this, we can still prove it with a list of reasons why you should choose Magento for your eCommerce platform. Let ‘s go there!

10 Reasons to Use Magento for Your E-Commerce Platform

1. It’s Open Source

This means that developers can modify the source code and add features and functions by installing and/or creating add-ons and plug-ins.

2. It’s Scalable

You can scale Magento to whatever you need it to be. It doesn’t matter if you have a small or large online business because the application adapts to your requirements because it is very flexible.

3. It’s Easy to Manage

Now, Magento can help you manage multiple stores from one administration panel. This saves you a significant amount of time and effort in managing your online sales.

In addition, it has multi-language and multi-currency features, as well as international support, shipping, and order management.

4. It’s User-Friendly

Let’s talk a bit about the design. Magento’s interface provides easy site navigation, as well as zoom capabilities and product reviews. 

Also, the products in your store can be easily scrolled through, providing your customers with an excellent shopping experience.

5. Magento Supports Mobile Commerce

In future years, mobile devices are expected to account for the majority of online purchases. Then, if you are not currently mobile-ready and are thinking of switching to a new platform, Magento Community and Enterprise editions offer mobile shopping experiences across multiple web browsers and devices.

6. Search Engine Optimisation

If you’ve been in the e-marketing business for any length of time, you’ll know that getting traffic through search engines is one of the most effective ways to acquire a return on your investment.

Therefore, Magento helps SEO by allowing you to create URLs, tags, and descriptions with relevant keywords. In addition, it not only helps drive inbound traffic but also has powerful tools to drive conversion optimization and average order value, such as up-sells and cross-sells. 

7. Security and Payment Options

Through Magento, the implementation of SSL security and a dedicated IP is easily accomplished. This guarantees your customers’ security when shopping online in your store. Also, the platform allows you to use multiple payment options, which brings us to the next point…

8. Integration with Third Party Services

Magento’s software gives you the option to easily integrate additional third-party extensions, applications, and add-ons to optimize your e-commerce store, such as payment gateways, marketing automation, shipping providers, and label management tools.

9. Analytics and Reporting

On the reporting side, Magento allows you to easily integrate tools such as Google Analytics, Google Base, and Google Checkout, helping you track your online customers and market to them effectively.

10. Community Support

Finally, Magento has a huge, global community of developers who share tips, discuss updates and help one another to solve technical support issues through forums and events. In fact, Monsoon Consulting’s co-founder Stephen Kenealy founded Magento Meet-Up Ireland.

So are these enough reasons for you, or are you still lurking in doubt? With Magento, you will have access to a long list of benefits that will undoubtedly help you grow in online commerce. Therefore, what are you waiting for to take advantage of this fabulous tool? 

 

Syrus

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