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What AMP means and why it should not be underestimated

What AMP means and why it should not be underestimated

By daniele

As would be easy to expect from an open world like the Internet, developments and innovations seem to be on the agenda. There is a continuous search for strategies and systems that best adapt to the new demands of the digital audience that this time seems to be more and more present from mobile. Since smartphones have become accessible to everyone, as well as mobile data networks, it has been impossible to prevent the vast majority of people from using these tools considered much more convenient to access the network. In a context like the one just described it seems to be inevitable a growth of importance of factors like adaptability and performance regarding a website. On the one hand we talk about the need to effectively make a site viewable on every type of device and on the other the importance of maintaining high performance and speed of web pages in any case, especially if you access from mobile. Two aspects that could not underestimate the search giant Google that in recent years has focused everything on offering visitors easily accessible pages and essential content, as reported in the new Google AMP project.

What is AMP for Google

A real revolutionary project proposed by the most used search engine in the world that aims to speed up the loading of web pages for the increasingly present mobile audience. In what way? Using a framework that uses the classic HTML, CSS and Javascript languages but in a much more simplified way to make it adaptable to any type of device. All those contents that are useless for a screen obviously smaller than that of the PC are then deleted to try to offer a better user experience that does not lead the user to abandon the page for the infinite loading time or because the resources prevent their readability. Google has therefore tried to create a new language that is not only always able to offer maximum speed but that strives to become the standard for all webmasters worldwide, so that we no longer have to deal with obsolete realities that only undermine the quality of the search engine always so attentive to changes in the habits of the public. 

What about SEO?

This point is still not very clear. Obviously proposing solutions much more agile and performing is much more likely that the search engine suggests to the user a site that meets these requirements. If in fact we consider AMP as an integral part of the online user experience of users it is easy to understand how this factor is relevant from the point of view of ranking. It is undoubtedly an excellent solution for sites that want to emerge instantly, given that the sites that implement the Accelerated Mobile Pages are easily recognizable by the words AMP and the lightning icon that appears next to it. The public could then be pushed to choose between two sites that at first glance highlights the fact of being more performing and that should ensure a lower rate of abandonment. The super fast pages can therefore translate into important improvements in the metrics related to visits such as the number of clicks and the permanence of users. Aspects that we remember are very important in SEO positioning optics and that therefore you need to take into account during this precise historical moment of the network. 



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