Prestashop: what it is and how it works

Prestashop is an open source eCommerce solution that provides its users with the necessary tools to build a successful online store.  Being free is one of the most popular choices and comes with a WordPress-like dashboard, so it features a feature-rich store development interface. One of its competitors is Shopify which in turn is very popular and easy to use. Its logo and mascot is a “Puffin” (Fratercula arctica), commonly called “Pulcinella di mare” and is one of the most famous and sought after birds of northern Europe. It might take some work to start an online store, but once inside the system you can take advantage of awesome features for free. Prestashop is simple to use and offers an interface that even buyers find easy to use. The prestashop background is more technical, it takes time to configure.  SEO is the most important thing for any e-commerce business. prestashop simplifies the development of SEO-friendly URLs. If you have a basic understanding of search engine optimization, prestashop allows you to easily edit title tags, meta title, meta description, and other SEO-related attributes. Put simply, it helps you keep your online store up to date with your target audience. Analysis and statistics are essential to monitor the progress of an activity. Prestashop since 2007, the year of its creation, helps to keep track of visitors by analyzing their conversion point. This type of data helps us determine discounts and schemes to improve sales and user engagement. Prestashop since 2007, the year of its creation, helps to keep track of visitors by analyzing their conversion point. This type of data helps us determine discounts and schemes to improve sales and user engagement. Prestashop works on the international market, offers translations in 65 languages for your extor, and currencies are flexible and shipping rules change based on location. Finally, the administrative dashboard is available in eight languages, Italian, Spanish, English, Portuguese, French, Polish and Dutch.