How to use SEO-optimized H1, H2 and H3 titles

The tags H1, H2 and H3 are some of the most important on-page factors in SEO optics that, like few other elements, have an important influence on the optimization of the content and therefore on the positioning of the site in the search results. So important as often not considered, as reported by the Search Engine Journal that underlines an 50% of SEO masters missing the writing of the title H1 and give little importance to those structural elements ranging from the H2 to the H6. In reality the function of the heading has a twofold fundamental value: on the one hand they make the text easily readable and understandable to the visitor and on the other hand they help to explain the content of the text to the search engine in order to facilitate its understanding and subsequent indexing. 

H1: the title of the article

The heading numbering obviously follows a hierarchical scale that in the first place sees the title, the portion of text containing the keyword that summarizes the topic, to make it more understandable to the user who reads it and to the search engine. It can really be of any kind possible but it must always aim to surprise and capture attention by focusing on creativity, an aspect that must never be missing in a successful online project. Be careful not to exaggerate with the number of characters, ok to create a quality incipit that encloses the essence of the article but a language too articulate and dispersive is not well seen either by users or by the search engine, that prefers a language as natural as possible. It is advisable to use maximum one for each article as long as it is of quality and well studied otherwise you can copy the text used in the Title tag. 

H2: the subtitle

In this case, there is no limit to its use since a text, especially if addressed to the online public, needs to be as schematic and organized as possible to allow the reader to quickly trace back to the information he was looking for. The H2 is a real foretaste to a chapter in which we explain the precise topic of which we will speak in the following lines, how it will be addressed and on which main aspect the text will be based. An element that helps the copy in its internal structuring and facilitates the process of “scanning” the user who intuitively finds just what he is looking for will be pushed to return to the site finding it convenient as well as reliable.

H3: Insights in the Chapter

Do you need to write an extremely long text? Well then, the H3 is just the perfect solution to make it even more readable and tidy. On a scale of magnitude it has the smallest dimensions and often refers to additional notions and sub-paragraphs specific to a topic. In a hierarchical scale we can consider them children of the H2 and grandchildren of the H1, a family that works together to divide the text in a sensible way by making the reader make a gradual path that goes from the introduction to the conclusion of the topic. It is difficult to go beyond H3, reaching in most cases the maximum to the next H4, in texts that have an average length of 1500-2000 words. In reality everything depends on the type of letters you want to communicate with: the sector, gender, age and interests are all aspects that can affect the way you write and use Heading tags.