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How to create a effectively blog post

How to create a effectively blog post

By daniele

The ability to write an effective blog post is not as easy as it seems. It takes a lot of brainstorming, then you need to edit the text to create a nice and useful blog post. A text that is not only easy to read for humans but also for search engines. People who’ve been dealing with blogs know that’s quite a dilemma. This is because double reading (adapting a text to the taste of humans and search engines) can take a lot of time and can require an extra effort. Sometimes it can take hours to complete, but with these steps you can save time and effort.

First of all clarity: it is important to have a direction and focus on a topic. Once you have chosen the topic, define your target audience for the post. Understanding the main challenges and motivations of your person will provide a clear focus on what you should write in your post.

To determine what to write, find out what topics your audience is looking for or are popular. One tool that can be useful for this is Brightedge which offers keywords and statistics. Through this tool you can also study the competition.Β 

One of the most important things to do before writing your blog post is to research articles and facts that can be used for secondary topics. Do not underestimate the link to other blogs and web pages that will not only increase SEO, but will provide credibility to your work

The word limit is another key factor not to be underestimated. When you prepare the playlist it creates a rough estimate of how many words are needed for each topic or point in the article. An ideal word count should be between 400 and 800 words.

Keywords must be in a certain percentage and well distributed in the text.

Images and videos will greatly contribute to improving readability, people will appreciate and even… Google!

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